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Digital Acquisition – Nial
TOP PRIORITIES:
Priority 1: Global Payments global relaunch (Due Date: TBC)
- Worldpay to Global Payments brand equity transfer
- Global Payments brand activation and launch
- Genius by Global Payments product launch, running across 2027
- Add update
Priority 2: Centrally managed brand search (Due Date: TBC)
- US and UK brand search campaigns built in Skai
- Central marketing manages brand terms, rather than individual lines of business
- Add update
- Add update
TOP PRIORITIES:
Priority 3: Team roles and responsibilities handbook (Due Date: TBC)
- Roles and responsibilities for the Digital Acquisition team
- Add update
- Add update
- Add update
Priority 4: Other projects (Due Date: TBC)
- Adtech and martech reviews and logging
- SYZYGY MSA update and contract renewal
- Add update
- Add update
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